Saturday, 3 October 2009

Butter Mountains and Wine Lakes.

For my summer project I chose the word abundance to illustrate. My interest and focus was on the over production of food, the predominance of certain foods and the issues that surround this. The phrase 'Butter Mountains and Wine Lakes' was used in the headlines during the occurrence of specific food gluts. The overproduction of butter and wine were not the only examples, there were warehouses full of grain and simply no demand. For the project I designed some butter packaging and a wine label to advertise the statement to contextualise the phrase to consumers.