Transatlantic Design- The Exhibition.
15 years ago
( In Development )
I collaborated with Millie a graphic designer to create a book that focused on detail in the way that Science does. The intention was to discover something about design in the same way that a scientific experiment would. Our inspiration was Darwin. This project is just the start of a way of working and thinking. We set the project up like an experiment with a hypothesis, equipment list, collecting of evidence, etc. we then bound and branded the book with a gold foiled logo symbolizing Millie, Chloe and Darwin. Perhaps this is a pretentious embelishment?
A piece of creative writing based on the word 'Sacrifice', completely set and printed in letterpress. The concept is that the type written in Modern is sacrificed for the biblical Blackletter typeface as the letters run out. This reflects the idea that we only sacrifice something with the premise of gaining something better. The missing words and the rest of the text is in 8pt small print bellow. I have always liked the idea of making a viewer look closer and work at a concept. By introducing them to a text in a clearly legible size I am enticing them to make that extra effort to read on with the small print.