Thursday, 2 July 2009

A piece of creative writing based on the word 'Sacrifice', completely set and printed in letterpress. The concept is that the type written in Modern is sacrificed for the biblical Blackletter typeface as the letters run out. This reflects the idea that we only sacrifice something with the premise of gaining something better. The missing words and the rest of the text is in 8pt small print bellow. I have always liked the idea of making a viewer look closer and work at a concept. By introducing them to a text in a clearly legible size I am enticing them to make that extra effort to read on with the small print.

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